A Neighborhood that Never Changes: Gentrification, Social Preservation, and the Search for Authenticity and How Places Make Us: Novel LBQ Identities in Four Small Cities. She is professor of sociology and women’s, gender, and sexualities studies at Boston University, where she serves as faculty fellow at the Initiative on Cities.
Brown-Saracino applied the "Page 99 Test" to her latest book, The Death and Life of Gentrification: A New Map of a Persistent Idea, with the following results:
Talk of gentrification abounds. References to gentrification appear in television series, social media posts, novels, and art. But the word doesn’t just evoke brick-and-mortar gentrification anymore. People reference the “gentrification” of donuts, collard greens, and even our own selves. Gentrification is a tool many rely on to signal transformations far afield from urban redevelopment, particularly those associated with appropriation and diminishing community and “authenticity.” Above all else, gentrification communicates loss.Learn more about The Death and Life of Gentrification at the Princeton University Press website.
But even as gentrification works to mark and mourn certain transformations, it doesn’t always help us speak directly about them. Sometimes, relying on gentrification as a shorthand prevents us from directly addressing precisely that which we hope the term gestures to, serving as a faulty metonym for what really troubles us. This can be true even when one hopes that engagement with gentrification will generate resistance to urban upscaling. This dissonance emerges, in part, from the fact that gentrification evokes such general feelings of loss that it can gesture to issues well beyond brick-and-mortar gentrification.
Like much of The Death and Life of Gentrification: A New Map of a Persistent Idea, page 99 explores what gentrification means and how it works for what the sociologist Wendy Griswold calls “cultural producers.” While much of the book examines novels, newspaper articles, academic texts, and activists’ narratives, page 99 departs from that trend by featuring the work of an artist. In addition, page 99 is distinctive in its attention to a work that aims to evoke brick-and-mortar gentrification, while also using the process a metonym for a broader set of losses. This stands in contrast to those who rely on gentrification purely as a metaphor, such as when we quip about the gentrification of tattoos or beer.
Specifically, page 99 engages an incredibly evocative sculpture, made by the artist Pat Falco, which the artist displayed in Boston’s upscale Seaport neighborhood in 2019. The sculpture, entitled Mock, was presented as a mockup of Boston’s most iconic housing form: the triple decker. Throughout the 20th century, the triple decker provided affordable housing for many working-class Bostonians; the form is particularly associated with White immigrant and ethnic populations. In the triple decker that Mock presents, colorful wallpaper dominates the walls, with frames around statements such as, “here lies the body of democratic architecture,” “a nod to our colonial future,” and “the illusion of a single family home.” Another image depicts a photo of clothes on the line behind a triple decker. Mock’s warm and cozy interior stands in stark contrast to neaby steel and glass towers.
Via Mock, Falco meant to contrast the humble triple decker with the Seaport’s luxury housing. Mock asks why recent development so often serves the wealthy, and why we’ve let working class housing disappear. Mock is meant to offer criticaon brick-and-mortar gentrification.
However, I ask readers to consider the messages we unintentionally communicate when we evoke gentrification. Mock is no exception. It communicates feeling, including connection to home, place, and family – and the fragility of that connection. More than anything, it communicates loss. However, by situating Mock in a triple-decker that harkens to the first part of the 20th century, before gentrification ascended, it conjures nostalgia for neighborhood groups that dispersed in the mid-20th century, before brick-and-mortar gentrification took root. Many of those who once assembled in the rooms Mock presents left Boston due to suburbanization, White flight, and upward mobility. While Falco aims to underline the consequences of gentrification for today’s working-class Bostonians, most of whom are demographically distinct from those who populated triple-deckers in the period Mock commemorates, by gesturing to the distant past, he evokes nostalgia for a Boston that changed before literal gentrification. In this sense, Mock gestures to the loss of community, but the sculpture references a time when many experienced losses because of mobility, rather than gentrification.
Page 99 instructs that sometimes, even when we aim to talk about brick-and-mortagentrification, we end up gesturing to other issues. This is, in part, because gentrification has come to evoke more feeling than action. Today, gentrification is so evocative of loss that it conjures a general loss, rather than loss specific to gentrification. My book calls for critical reflection on what we really evoke when we call on gentrification as a symbol.
The Page 99 Test: A Neighborhood That Never Changes.
The Page 99 Test: How Places Make Us.
--Marshal Zeringue









