He applied the “Page 99 Test” to his new book, Hashtag Islam: How Cyber-Islamic Environments Are Transforming Religious Authority, and reported the following:
Page 99 of Hashtag Islam is actually the first page of chapter 5, entitled "Smartphone Jihad". This introduces the section of the book about so-called electronic jihad (e-jihad), and discusses issues associated with concepts of jihad, and the way in which the term has been interpreted and misinterpreted over time. The chapter distinguishes between the militaristic ‘lesser jihad’, and contrasts this with the spiritual and religious striving associated with the ‘greater jihad’. The chapter goes on to discuss the ways in which e-jihad has been articulated by al-Qaeda within diverse contexts, utilising a variety of media forms. A subsequent chapter then looks at the way in which so-called 'Islamic State' drew on e-jihad principles as part of its strategy to mobilise, recruit, finance and attempt to justify its activities to diverse audiences in Muslim and other contexts. While the latter part of the book looks at jihad, this can be contrasted with the earlier section (and majority) of the book, which looks extensively at ideas of religious authority within diverse religious and cultural contexts, and the ways in which these have been expressed online through social media, apps, websites, magazines and other online frameworks.Learn more about Hashtag Islam at the publishers website, Gary Bunt's Virtually Islamic research website and Twitter perch.
Hashtag Islam is framed within what I define as 'cyber-Islamic environments', an umbrella term relating to diverse forms of Muslim online expression. Ideas of spirituality and religious identity have been articulated through a variety of digital channels, and have been incredibly influential in terms of shaping how Muslims relate to religious authorities and practices to fulfil spiritual, mystical and legalistic agendas. Muslims are increasingly turning to cyberspace for advice on a variety of important religious questions, and cyber-Islamic environments have challenged traditional modes of authority. This is led to the rise of digitally literate religious scholars and authorities whose influence and impact goes beyond traditional boundaries of imams, mullahs, and shaykhs. Page 99 of Hashtag Islam represents a central discussion on a significant theme associated with Islam and cyberspace, but it is not the dominant conversation for the majority of Muslims online, given the enormous amount of online material on other aspects of religious interpretation and identity.
--Marshal Zeringue