Tuesday, June 3, 2025

Matthew Hongoltz-Hetling's "The Ghost Lab"

Matthew Hongoltz-Hetling is a freelance journalist specializing in narrative features and investigative reporting. He has been named a finalist for the Pulitzer Prize, won a George Polk Award, and been voted Journalist of the Year by the Maine Press association, among numerous other honors. His work has appeared in Foreign Policy, USA Today, Popular Science, Atavist Magazine, Pulitzer Center on Crisis Reporting, the Associated Press, and elsewhere. His books include A Libertarian Walks into a Bear and If It Sounds Like a Quack....

Hongoltz-Hetling applied the “Page 99 Test” to his new book, The Ghost Lab: How Bigfoot Hunters, Mediums, and Alien Enthusiasts Are Wrecking Science, and shared the following:
Page 99 of The Ghost Lab opens with a discussion of the Betty and Barney Hill Case, one of the most famous alien abduction reports in American history. The top of the page includes some of the evidence that supported the Hills' claims"
There were also several tantalizingly physical pieces of evidence: circular shiny spots on the back of their car that caused a compass needle to go haywire; a pink powder and rips on Betty’s dress; scuffs on the top of Barney’s shoes, allegedly caused when he was dragged up the ramp of the spacecraft; and a star map that Betty drew from memory that bore a resemblance to an actual star system about which she had no knowledge.
But then I transition to some of the reasons that skeptics point to not believe the Hills encountered aliens, after which I summarize the little-known path the couple took after their famous encounter:
Betty came to believe that she could send mental messages to the aliens, and encourage them to pilot their craft to a specific location. A network of legitimate scientists and UFO enthusiasts formed around the Hills. They spent several nights at Betty’s family farm in Kingston, to see if aliens that Betty had invited would show up. They never did.
I then transition to a sympathetically-described scene about Barney's death at their New England home.

The Page 99 Test does shed some light on what readers who pick up The Ghost Lab can expect -- the book is chock full of weird and colorful tales of the paranormal told from an objective viewpoint that is respectful and sympathetic of the "experiencer," but doesn't shy from information that contradicts the veracity of their outlandish claims.

But the test would also lead a browser to walk away with some misunderstandings about the book. I have to admit that the prose on this particular page is fairly straightforward and businesslike; but the book as a whole is suffused with humor and a more dramatic writing style. It also gives the impression that the book is primarily some sort of history, when in reality it's a modern tale about a group of ghost hunters, psychics and alien abductees, presented with historical and cultural context.

I hope that The Ghost Lab will appeal to believers and skeptics alike; the main characters come together with a shared, noble quest to inject science into the paranormal fields that they've become so interested in. They spend 9 years having all sorts of fun and bizarre misadventures, including an undercover mission to liberate the ghosts being held in a former insane asylum, communicating with aliens aboard a UFO, and a hunt for Bigfoot on the forested mountains of New Hampshire.The characters are colorful and relatable, right up until the moment that they do something too strange to be believed. While I've better appreciated the value of the Page 99 Test on my first two books, this one fell a bit flat, suggesting a more sedate journey than the actual ride, which is wild.
Visit Matt Hongoltz-Hetling's website.

The Page 99 Test: If It Sounds Like a Quack....

--Marshal Zeringue