Friday, June 19, 2026

Daniel N. Jones's "Falling Fast"

Daniel N. Jones is Professor of Management in the College of Business at the University of Nevada Reno (UNR) and core faculty within the Interdisciplinary Social Psychology Program. His research explores the psychology of romantic attraction, deception, and personality--particularly emophilia and the Dark Triad traits--and how these forces shape behavior in contexts ranging from relationships to the workplace to cybersecurity. With a unique blend of scientific rigor and real-world relevance, Jones brings fresh insight into the emotional patterns that define how we love, trust, and connect.

He applied the “Page 99 Test” to his new book, Falling Fast: The Perils and Possibilities of Emophilia, and reported the following:
Page 99 defines emophilia again, which is the tendency to fall in love easily and often. Page 99 articulates how individuals high in emophilia are overly optimistic about how their relationships will turn out, making or loving unrealistic statements like “I will always be here for you.” The page further discusses how these statements are made in earnest and not manipulative. Even though individuals high in emophilia are often unfaithful, they care about their partner, they just find themselves torn between an old flame and a new passion. The chapter also differentiates emophilia (the tendency to fall in love easily and often), with polyamory. Polyamory is where someone maintains more than one love interest in several co-occurring relationships. It is possible that for a person in a polyamorous relationship, the simultaneous love interests may have taken a long time to form and this type of romantic attraction may not happen often. Individuals high in emophilia are beholden to their romantic emotions and often have a tough time deciding between multiple love interests and relationship options. They are in particular drawn to chance encounters and romantic narratives.

The Page 99 Test works reasonably well. I would say readers get a good idea of emophilia. They would get a basic and foundational idea of what emophilia is, an idea about what it is not, and see some unique features of this individual difference.

This page not only defines emophilia as the tendency to fall in love easily and often, it explains how they are unrealistic in their relationship perceptions. They believe they will love someone forever, when most evidence points to a pattern of frequently finding someone new. This unrealistic optimism about a relationship lasting forever is not manipulative, it is self-deceptive. The page also differentiates emophilia from relationship styles like polyamory. Someone can be high in emophilia and engage in polyamory. But someone may have only fallen in love twice, those love interests took a long time to develop, and they happen to have occurred at the same time in a polyamorous relationship. In such cases, the person may be polyamorous, but not high in emophilia. The page concludes with a statement about how romantic notions of “chance encounters” leading to love is popular with those high in emophilia as are the idea of “being there forever” for someone.
Visit Daniel N. Jones's website.

--Marshal Zeringue