Kristalyn Marie Shefveland "Selling Vero Beach"

Kristalyn Marie Shefveland is associate professor of American history at the University of Southern Indiana. She is the author of Anglo-Native Virginia: Trade, Conversion, and Indian Slavery in the Old Dominion, 1646–1722.

Shefveland applied the “Page 99 Test” to her new book, Selling Vero Beach: Settler Myths in the Land of the Aís and Seminole, and reported the following:

Page 99 picks up on a story of a Swedish émigré to the lower Indian River Lagoon in SE Florida and his successful attempts, after much hardship, to grow pineapples along the Atlantic Ridge. Excerpt from page:

Abundance came in time but an examination of the letters from the Hallstrom homestead tell quite the story of the realities of farming in the region and what settlers faced in Oslo and along the Atlantic Ridge, from heartbreak to success in the bright sun laden fields of South Florida. To this one can add the intrigue of family scandals, in this the Hallstrom’s are uncharacteristically open in their letters about their concerns and feelings, providing a unique window into their experiences. Axel Hallstrom was one of ten children from Skane in southernmost Sweden, thusly his correspondence involved many of his extended kin and family across the world.

Missing from this page, but would be found on surrounding pages, is that Axel Hallstrom found success on lands maintained by the Seminole, particularly the relatives of Tom Tiger, and that many settlers to the region chose to farm in the Tiger Hammock in part because it was already cultivated and filled with rich soil. Transformed entirely, the Tiger Hammock became Hallstrom space, a testament to settler memory, but this is also a form of Native erasure and further research is necessary to understand the longer history of the landscape, the story of the Seminole peoples whose original cultivation of the land likely made success for the Viking settlement possible.

While the Page 99 Test doesn’t necessarily work, per se, it reveals an interesting element to the story, a window into one settler family and their efforts in the Atlantic Ridge. The top of the page includes references to success from booster literature, but the lead to the next page hints at family discord and the strain of a transatlantic endeavor on the Hallstrom family.

Learn more about Selling Vero Beach at the University Press of Florida website.

--Marshal Zeringue