which won the Hagley Prize; and Advertising Progress: American Business and the Rise of Consumer Marketing.
She applied the “Page 99 Test” to her new book, Self-Made: The Stories That Forged an American Myth, and shared the following:
The American Revolution created openings and incentives for ambitious men to assert self-made success following centuries when that claim would have risked both their souls and social capital. Page 99 captures this transition in the evolution of the myth of self-made success. It describes how the label “aristocrat” shifted from a mark of esteem and authority to a “catch-all political pejorative, contrasted against ‘self-made’ as a catch-all political encomium” when the new political order required elites to seek votes from among recently enfranchised men. Aristocracy’s loss of cultural authority was one of many competitions for political authority fought in cultural arenas, as Self-Made reveals.Learn more about Self-Made at the Cambridge University Press website.
Page 99 also describes how Andrew Jackson’s opponents reframed the story of Roger Sherman as “A SELF-MADE MAN.” In the rough electoral politics around 1830, these partisans claimed this important Founding Father as a model of self-improvement and citizenship.
Throughout, Self-Made mixes ideas, such as America’s anti-elitist rhetoric, with stories about people, some still famous, some not. In that way, page 99 is a good measure of my approach. It also reflects one of the book’s arguments, namely that stories about self-making initially presented positive connotations by highlighting men who served faith and community. Sherman’s story is one of many that confirm that the materialist, individualist values now associated with “self-made success” are neither natural nor representative of the long stretch of American history.
Page 99 does miss several essential elements, however. It lacks a milestone to indicate that it’s only part-way along a four-century narrative, so readers might think the book is all about the Revolutionary era. Nor does it promise to explain how “self-made success” came to be associated with individualist economic success. Most of all, page 99 misses the book’s “So What?” If your hypothetical browsers were to look two pages ahead, they would see that as early as 1830, apologists had already begun using the myth to justify inequality and the regressive distribution of common resources.
--Marshal Zeringue










