new economy. He lives and makes a home in both Albuquerque, New Mexico and Ojai, California.
Wilson applied the "Page 99 Test" to his new book, Handcrafted Careers: Working the Artisan Economy of Craft Beer, and reported the following:
Page 99 finds us smack dab in the middle of a chapter entitled, "Embrace the Shit!". The page begins with a quote from a woman brewer named Jordyn who is talking about submitting one of her male coworkers to a chokehold to "prove that she belongs in this space." Later down the page, we hear from a man named Sonny who works behind the scenes at a brewery repairing draft systems and scheduling deliveries.Visit Eli Revelle Yano Wilson's website.
Page 99 centers one of the book's main goals: taking readers behind the scenes to illuminate people and their work in the craft beer industry that aren't typically in the spotlight. In an industry dominated by "bearded white guys," we hear about the experiences of white women and people of color who must find their way in brewery workplaces, often not in the sexy "creative-craft" jobs that the public associates with the industry.
Nearly halfway into the book, readers will have zipped past the main argument, which is laid out at the beginning. Class privileged white men enjoy advantages in the craft beer industry that allow them to seamlessly enter this industry and advance into desirable jobs focused on creative production while minority workers get channeled along other less desirable career tracks. I show how bearded white guys leverage not only their material resources and social connections but also land opportunities because their "passion-driven" approach to their career gets idealized by brewery top brass. This becomes a key mechanism of social reproduction within an industry known for trying to do things different from those big bad corporations.
--Marshal Zeringue
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