Smithsonian Magazine, and Entertainment Weekly. As an entertainment industry analyst, he’s regularly cited as an expert source by the Los Angeles Times, NPR, and Bloomberg. His books include Rural Rebellion: How Nebraska Became a Republican Stronghold and Turned On: A Mind-Blowing Investigation into How Sex Has Shaped Our World.
Benes applied the "Page 99 Test" to his new book, 1999: The Year Low Culture Conquered America and Kickstarted Our Bizarre Times, with the following results:
The 99th page of 1999 covers how Vince McMahon spun untrue stories about WWE’s primary competitors. One passage states:Visit Ross Benes's website.Because WWE bought out its competition, it owns their video libraries, which WWE uses for documentaries and series about the companies McMahon purchased. These videos can be a fun trip down memory lane with their fantastic archival footage and interviews with prominent sources. But there’s bias because WWE spins stories so it always appears superior.Readers seeing this page would get a good sense of what that particular chapter is about. But they wouldn’t get a sense of how 90s low culture connects to our modern world. Later on in that chapter I tie WWE’s revisionism to insincere storytelling by current politicians and business leaders. One of those pages, combined with page 99, would provide a strong example of what the book is about. Because 1999 is a group of essays, no single page covers its multiple subjects. But out of the subjects covered in the book, pro wrestling is arguably influencing the world the most. In that regard, page 99 points readers in the right direction of connecting yesterday’s low culture to current events.
--Marshal Zeringue
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